{"id":15058,"date":"2019-08-08T04:36:47","date_gmt":"2019-08-08T08:36:47","guid":{"rendered":"https:\/\/www.shorebeat.com\/brick\/?p=15058"},"modified":"2019-08-08T04:36:47","modified_gmt":"2019-08-08T08:36:47","slug":"three-generations-strong-corrados-market-finds-a-natural-home-at-bricks-former-pathmark","status":"publish","type":"post","link":"https:\/\/shorebeat.com\/brick\/2019\/08\/three-generations-strong-corrados-market-finds-a-natural-home-at-bricks-former-pathmark\/","title":{"rendered":"Three Generations Strong, Corrado’s Market Finds a ‘Natural’ Home at Brick’s Former Pathmark"},"content":{"rendered":"
\"Photos<\/a>

Photos from the six Corrado\u2019s Market locations across New Jersey. (Credit: Google Earth)<\/p><\/div>\n

For the Corrados, it\u2019s all about family. That\u2019s how, three generations after its founding, the supermarket chain that carries the family\u2019s name remains strong \u2013 and growing, with the recent announcement that its next market will be located in Laurel Square in Brick.<\/p>\n

It\u2019s the type of store residents of the northern portion of town have been craving for years \u2013 not only to fill the gap left by the closing of the former Pathmark store, but because of a lack of fresh food options in the top half of Brick. Corrado\u2019s Market, which operates six stores in North Jersey, is planning to open its seventh location next summer at the site of the former Pathmark.<\/p>\n

\"Photos<\/a>

Photos from the six Corrado\u2019s Market locations across New Jersey. (Credit: Google Earth)<\/p><\/div>\n

\u201cWe\u2019ve been looking in the Monmouth-Ocean area for a few years now,\u201d said James Corrado, one of the principals of the company his grandfather founded in 1950. \u201cA lot of our customers over the years have moved south, and they were still visiting us every few weeks or few months. At the same time, we\u2019d also have people coming up from that area telling us, \u2018we\u2019d love to have you guys down by us.\u2019\u201d<\/p>\n

Brick, centrally located at the border of Ocean and Monmouth counties, was \u201ca natural fit,\u201d said Corrado.<\/p>\n

The store will be smaller than the Pathmark supermarket it is replacing. Pathmark had about 70,000 square feet of space while Corrado\u2019s will take up about 35,000 square feet. While the store will carry most of what can be found in larger supermarkets, its specialities come in the form of fresh vegetables, meats, fish and other items hand-selected by the family for sale in their stores.<\/p>\n

\u201cWe pride ourselves on being in the store \u2013 you can walk into any Corrado\u2019s Market and find a Corrado,\u201d he said.<\/p>\n

James Corrado said the store will focus on a wide selection of specialty foods in addition to standard fare. The family relies on a positive relationship with local New Jersey farmers and fishermen for many of its items, and incorporates foods from a number of cultures \u2013 often tailored to the area where it\u2019s located \u2013 in the inventory.<\/p>\n

\u201cWe are of Italian heritage, and when the market first opened it was in a primarily Italian neighborhoods,\u201d said Corrado. \u201cOver the generations, the neighborhoods changed, but what we found is that everyone cooks, everybody enjoys cooking and they use a wide variety of ingredients for different cuisines.\u201d<\/p>\n

\"Photos<\/a>

Photos from the six Corrado\u2019s Market locations across New Jersey. (Credit: Google Earth)<\/p><\/div>\n

The selection has made Corrado\u2019s a strong \u2013 and rare \u2013 family-owned competitor to other supermarkets. But while customers will find fresh items and premium ingredients, it differs from larger chains like Whole Foods.<\/p>\n

\u201cWe kind of do our own thing,\u201d Corrado said. \u201cWe\u2019re not like a Whole Foods because we present more value to our customers than a Whole Foods might. What\u2019s made us successful over the years is giving our customers the best quality products at the best value, and offering hard-to-find items.\u201d<\/p>\n

The store today runs on lessons instilled in the Corrado family by its patriarch, James Corrado\u2019s grandfather. A World War II veteran, he took a job as a truck driver and delivered food items to markets across the region. Soon, he began buying some items to sell on his own, before opening a roadside stand and eventually his own store.<\/p>\n

\u201cIt was all about hustling and working hard, that\u2019s how he did it,\u201d said the younger Corrado. \u201cEventually he began to bring in different items. Fresh plum tomatoes from South Jersey for sauce, fresh grapes for people who wanted to make wine at home, just like in Italy, Portugal and Spain. Little by little he expanded, and the base was always family \u2013 he had his sons and daughter, and everyone pitched in.\u201d<\/p>\n

\"\"<\/a><\/p>\n

The \u201cbuzz has been fantastic\u201d as far as the reaction to the forthcoming Brick location, Corrado said. Now seven stores in, the family has accomplished a major feat: sustaining and growing a family business through multiple generations.<\/p>\n

The secret?<\/p>\n

\u201cOur grandfather instilled in us something a very long time ago: \u2018As long as the family is strong, the business will thrive.'\u201d<\/p>\n

<\/div><\/div>","protected":false},"excerpt":{"rendered":"

For the Corrados, it\u2019s all about family. That\u2019s how, three generations after its founding, the supermarket chain that carries the family\u2019s name remains strong \u2013 and growing, with the recent announcement that its next market will be located in Laurel Square in Brick. It\u2019s the type of store residents of the northern portion of town […]<\/p>\n","protected":false},"author":1,"featured_media":15062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1649],"tags":[24,3771,2026,1532],"class_list":["post-15058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-business","tag-brick-nj-news","tag-corrados-market","tag-laurel-square","tag-pathmark"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-08-at-4.33.37-AM.png","jetpack_shortlink":"https:\/\/wp.me\/pgt2Ft-3US","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/posts\/15058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/comments?post=15058"}],"version-history":[{"count":0,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/posts\/15058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/media\/15062"}],"wp:attachment":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/media?parent=15058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/categories?post=15058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/tags?post=15058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}