{"id":7969,"date":"2016-04-01T00:36:02","date_gmt":"2016-04-01T04:36:02","guid":{"rendered":"https:\/\/www.shorebeat.com\/brick\/?p=7969"},"modified":"2016-04-01T01:49:01","modified_gmt":"2016-04-01T05:49:01","slug":"locals-play-april-fools-massage-parlor-prank-on-herbertsville-residents","status":"publish","type":"post","link":"https:\/\/shorebeat.com\/brick\/2016\/04\/locals-play-april-fools-massage-parlor-prank-on-herbertsville-residents\/","title":{"rendered":"Locals Play April Fools&#8217; &#8216;Massage Parlor&#8217; Prank on Herbertsville Residents"},"content":{"rendered":"<div id=\"attachment_7970\" style=\"width: 628px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263.jpg\" rel=\"attachment wp-att-7970\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7970\" class=\"size-large wp-image-7970\" src=\"https:\/\/www.shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263-1024x768.jpg\" alt=\"A sign, posted as a prank, outside the Herbertsville Deli. (Photo: Daniel Nee)\" width=\"618\" height=\"464\" srcset=\"https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263-1024x768.jpg 1024w, https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263-240x180.jpg 240w, https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263-400x300.jpg 400w, https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263-768x576.jpg 768w, https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263-600x450.jpg 600w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/a><p id=\"caption-attachment-7970\" class=\"wp-caption-text\">A sign, posted as a prank, outside the Herbertsville Deli. (Photo: Daniel Nee)<\/p><\/div>\n<p>Nobody wants a seedy massage parlor in their neighborhood, but Herbertsville residents woke up Friday morning to the prospect that they may be sharing their community with a less-than-desirable neighbor.<\/p>\n<div id=\"attachment_7971\" style=\"width: 410px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/DSC_1424.jpg\" rel=\"attachment wp-att-7971\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7971\" class=\"size-medium wp-image-7971\" src=\"https:\/\/www.shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/DSC_1424-400x266.jpg\" alt=\"A sign, posted as a prank, outside the Herbertsville Deli. (Photo: Daniel Nee)\" width=\"400\" height=\"266\" srcset=\"https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/DSC_1424-400x266.jpg 400w, https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/DSC_1424-768x511.jpg 768w, https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/DSC_1424-1024x681.jpg 1024w, https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/DSC_1424-310x205.jpg 310w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-7971\" class=\"wp-caption-text\">A sign, posted as a prank, outside the Herbertsville Deli. (Photo: Daniel Nee)<\/p><\/div>\n<p>A sign posted outside the former Herbertsville Deli late Thursday night (Shorebeat was tipped off to the sign\u2019s presence after midnight) advertised: \u201cComing Soon: Co-Ed HLA Massage Palor (sic). Happy Ending Guaranteed.\u201d<\/p>\n<p>Rest assured, Brick residents, there are no plans for such a business to move into the former deli and meat market space on Herbertsville Road. The sign is merely a good-natured April Fools\u2019 Day prank, presumably the work of a group of locals who jokingly call themselves the Herbertsville Liberation Army \u2013 that is the source of the \u201cHLA\u201d on the sign. The same group posted a similar sign last fall, in the same spot, above campaign signs that had been placed below. The previous sign was quickly removed.<\/p>\n<p>As for the deli, attempts by Shorebeat over the past several months to contact the owner of the building have not been successful. The property is not listed for sale, and remains with the same owner \u2013 430 Brick Realty LLC, of Garfield, NJ \u2013 that purchased the site from longtime proprietor Pete Benninger in 2007. The deli and meat market, once a popular store, closed last year and has gradually fallen into disrepair ever since.<\/p>\n<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fb-share-button fcbkbttn_large_button \" data-href=\"https:\/\/shorebeat.com\/brick\/2016\/04\/locals-play-april-fools-massage-parlor-prank-on-herbertsville-residents\/\" data-type=\"button_count\" data-size=\"large\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nobody wants a seedy massage parlor in their neighborhood, but Herbertsville residents woke up Friday morning to the prospect that they may be sharing their community with a less-than-desirable neighbor. A sign posted outside the former Herbertsville Deli late Thursday night (Shorebeat was tipped off to the sign\u2019s presence after midnight) advertised: \u201cComing Soon: Co-Ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[2036,24,27,225,2034,2035],"class_list":["post-7969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-in-brick","tag-april-fools-day","tag-brick-nj-news","tag-herbertsville","tag-herbertsville-deli","tag-herbertsville-liberation-army","tag-hla"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/shorebeat.com\/brick\/wp-content\/uploads\/2016\/04\/IMG_5263.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgt2Ft-24x","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/posts\/7969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/comments?post=7969"}],"version-history":[{"count":0,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/posts\/7969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/media\/7970"}],"wp:attachment":[{"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/media?parent=7969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/categories?post=7969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shorebeat.com\/brick\/wp-json\/wp\/v2\/tags?post=7969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}